Blonzing is the glow winter didn’t expect

As the days grow shorter and the air turns crisp, beauty enthusiasts everywhere are turning to the latest makeup craze to keep their complexions radiant all winter long. Say hello to blonzing — the artful blending of bronzer and blush that brings warmth and life to your face, even in the coldest months. This trend has taken the beauty world by storm, offering an effortlessly sun-kissed glow for those who refuse to let winter dull their sparkle.

Let’s unpack the beauty trend that’s got make-up lovers (and their cheeks) glowing like never before.

The ultimate multitasker

Blonzing combines two beauty staples — bronzer and blush — into a single technique that sculpts, defines, and warms the face. The result? A natural, radiant flush that mimics the sun’s glow, even when you’re bundled up in scarves and jackets. Instead of harsh contours, blonzing creates soft warmth along the cheekbones, forehead, and nose, blending seamlessly for a lit-from-within effect.

“Blonzing is the ultimate multitasker,” said Sir John, Beyoncé’s go-to makeup artist, in an interview. “It’s about using colour to elevate the skin without overloading it with products. It’s perfect for achieving that effortless beauty vibe.”

Mastering the trend

Blonzing is refreshingly straightforward. Start by lightly sweeping bronzer along the natural contours of your face — the hollows of your cheeks, temples, and jawline. Next, layer a warm-toned blush on top, focusing on the apples of your cheeks and blending upwards for a seamless finish. The key is to use shades that complement your skin tone and provide warmth without looking artificial.

“Opt for toasted, earthy hues like terracotta or brick,” advised Gucci Westman, founder of Westman Atelier, in an interview. She added that these tones are universally flattering and provide a sophisticated, sunlit effect.

Make-up artist Mario Dedivanovic, known for his work with Kim Kardashian, explained that using cream-based products can enhance the blonzing effect. “Cream formulas melt into the skin beautifully, making the glow look real and not painted on,” he said. “Layering a cream bronzer with a matching blush creates a multidimensional finish that’s hard to beat.”

Why it’s perfect for winter

While traditional bronzing might feel out of place during winter, blonzing bridges the gap between summer’s golden glow and winter’s muted tones.

Lisa Eldridge, celebrated for her work with celebrities like Kate Winslet and Dua Lipa, emphasised the versatility of the technique. “Blonzing is a winter game-changer,” she said. “It brightens up dull complexions and adds life to the face without looking overly summery. Think of it as a subtle, chic glow.”

The trend’s popularity also aligns with the shift towards natural beauty. “People want make-up that enhances their features rather than hides them,” said Patrick Ta, whose client roster includes Gigi Hadid and Ariana Grande. “Blonzing is perfect for this — it’s natural, glowy, and makes you look alive even in the darkest months.”

The right tools and products

Blonzing works best with high-quality tools and products that blend effortlessly. Luxury brands have leaned into this trend by creating multitasking products designed for seamless application.

“For blonzing, I recommend dual-purpose products that combine bronzer and blush in one compact,” said Hannah Martin, a Lancôme Pro Artist, in an article. She highlighted Lancôme’s Blush Subtil Palette as a perfect example, noting its ability to add warmth and definition in one step.

Christian Louboutin Beauty’s global makeup artist, Isamaya Ffrench, pointed out in a feature that texture plays a vital role in achieving the blonzing effect. “Matte bronzers paired with dewy blushes create a balanced, modern finish. It’s all about contrast,” she claimed.

For those seeking a luxury splurge, Chanel’s Les Beiges Healthy Glow Bronzing Cream comes highly recommended. Chanel’s Global Creative Makeup and Color Designer, Lucia Pica, said in an interview that the product is “perfect for building up warmth without overpowering the skin. It’s foolproof for layering.”

Celebrity-approved looks

Celebrities have embraced the blonzing trend as a red-carpet staple, proving its adaptability for glam occasions and everyday wear. Selena Gomez’s glowing complexion at the 2023 Golden Globes, courtesy of makeup artist Hung Vanngo, was a textbook example of blonzing done right. “We kept her look fresh and youthful with warm, peachy tones that lifted her features and complemented her gown,” Vanngo told a magazine.

Zendaya’s iconic 2022 Oscars look, crafted by makeup artist Sheika Daley, also spotlighted the trend. “We wanted her to have that natural glow but with a hint of drama,” Daley explained in an interview. “Blonzing helped define her cheekbones while keeping the overall look soft and sophisticated.”

Tailoring your skin tone

Blonzing isn’t a one-size-fits-all trend; it’s crucial to select the right shades for your skin tone. For fair skin, peach and soft pink tones work best, while medium skin tones benefit from terracotta and coral hues. Deep skin tones can embrace rich, burnt orange or berry blushes combined with golden or deep brown bronzers.

“Always test the products on your skin to ensure they harmonise,” advised Bobbi Brown, founder of Bobbi Brown Cosmetics. She emphasized the importance of undertones, stating, “Warm undertones work beautifully with blonzing, but it’s essential to avoid shades that are too cool or ashy.”

The perfect balance

In the UAE, where winter temperatures allow for outdoor brunches and sunlit strolls, the blonzing trend feels just right. It offers the perfect balance between polished and natural, allowing make-up enthusiasts to embrace a glowing look that complements the season. Whether you’re heading to a rooftop soiree or enjoying a desert escape, blonzing ensures you’ll look radiant in every setting. As Gucci Westman summed it up, “Blonzing isn’t just a trend — it’s a movement towards glowing, confident beauty.”

So, are you ready to ditch dull winter skin and embrace the blonzing revolution? With expert-approved techniques and luxurious products to guide you, achieving that effortless glow has never been easier. After all, winter is coming — but your glow doesn’t have to go.

Blonzing products to try

Recommended products from the experts

NARS Blush in Taj Mahal: Warm, burnt-orange blush that pairs beautifully with bronzer

Fenty Beauty Cheeks Out Freestyle Cream Blush: Creamy blushes in a variety of shades, for that natural finish

Huda Beauty GloWish Soft Radiance Bronzing Powder: Luminous bronzer that adds warmth and dimension

Charlotte Tilbury Airbrush Bronzer: Matte bronzer that blends effortlessly for a sun-kissed glow