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GN Focus

Advanced Media Trading enjoys prominent presence in video and photography equipment retail

Fruitful year for leading distributor of professional video & photo equipment in ME



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It has been a very fruitful year for Advanced Media, the leading distributor of professional video and photography equipment in the Middle East. Many interesting products by major leading brands like Sony and DJI have been introduced to the market by Advanced Media. With more than 22 years of experience, Advanced Media has established a prominent presence in the region with branches in Dubai, Abu Dhabi, Riyadh and Cairo.

The company has been an active participant of major events in the region such as CABSAT, Xposure, World Police Summit (WPS), ADIHEX, Gitex and Saudi Film Confex. Additionally, a broad selection of workshops and community activities are held throughout the year to cater to both industry experts and media enthusiasts.

In 2022, Advanced Media embraced an ambitious vision of achieving Net Zero, which has been complimented by many technology-driven initiatives and activations. As a member of the UAE Alliance for Climate Action, Advanced Media is committed to switching its entire fleet to Zero Emission Vehicles (ZEVs) by 2040. Moreover, Advanced Media and DHL Express have partnered to reduce carbon emissions using DHL’s GoGreen Plus service allowing the company to cut emissions by 10 per cent through Sustainable Aviation Fuel (SAF).

Lastly, Advanced Media’s Net-Zero Website (www.amt.tv) is powered by Tree-Nation to offset emissions produced from e-commerce traffic by planting trees around the world.

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