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Business Travel & Tourism

Dubai tourism strategy targets 25m visitors by 2025

Government seeks to boost growth in major markets



Shaikh Hamdan Bin Mohammad with Shaikh Ahmad Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and Chief Executive of Emirates airline and Group, at the meeting.
Image Credit: WAM

Dubai

Dubai has approved an ambitious tourism strategy to attract 21 to 23 million tourists by 2022 and 25 million visitors by 2025.

This is a part of a strategy to strengthen Dubai’s position as a favoured destination and the most visited city in the world. The strategy was approved during a meeting of the Dubai Executive Council (DEC) chaired by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of DEC.

The strategy is in line with His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

The strategy focuses on ensuring that Dubai is not impacted by fundamental changes in the future, and to be a leader when it comes to changes in the tourism sector. It also will seek to boost growth in major tourist exporting markets and diversifying sources from markets with high potential.

Shaikh Hamdan said that plans and strategies to develop the tourism sector entail Dubai’s limitless ambition to bolster the emirate’s global position in the tourism field.

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