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Ride-hailer Careem in advanced talks with UAE’s e& for Super App investment

The newly-created investment vehicle will have a service level agreement with the app



Careem’s co-founder and Chief Executive Mudassir Sheikha, a former McKinsey executive, has long been a proponent of the Super App strategy to expand beyond ride-hailing.
Image Credit: Bloomberg

Dubai: Uber Technologies’ Middle East subsidiary Careem is in advanced talks with Emirates Telecommunications Group Company to invest in its expansion into services beyond ride-hailing, five sources with knowledge of the matter told Reuters.

Careem began seeking outside investors last year to help finance its Super App, which offers services outside its core ride-hailing business such as food delivery, bike rentals, digital payments and courier services.

Careem’s discussions with the company, formerly known as Etisalat Group and now called e&, are at an advanced stage and a deal could be announced soon, said the sources, declining to be named because the matter is not public.

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Careem and e& did not immediately respond to requests for comment when contacted by Reuters on Tuesday.

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It was not immediately clear how much Careem would raise from e&, or whether other investors would also come on board, however one of the sources said the ride-hailing firm has set up a separate entity to structure the deal.

While Uber owns Careem’s app and its around 50 million registered users, the newly-created investment vehicle will have a service level agreement with the app and its solutions, the source said.

Uber bought its Dubai-headquartered rival Careem, which operates predominantly in the Middle East, for $3.1 billion in 2019 in a watershed moment for technology firms in the UAE and the region, keeping the brand and app intact.

Careem’s co-founder and Chief Executive Mudassir Sheikha, a former McKinsey executive, has long been a proponent of the Super App strategy to expand beyond ride-hailing.

Uber, which shut down its Uber Eats operations in the Middle East in 2020, is focused on ride-hailing in the UAE.

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Uber’s 2019 acquisition of Careem gave the US company market dominance across the Middle East and Pakistan ahead of its initial public offering in the same year that raised $8.1 billion from investors and valued the company at $82.4 billion.

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