VeraViews integrates with AIREV to combat digital ad fraud with AI

Following the announcement of a strategic partnership with AIREV in July 2024, ad-tech company VeraViews has integrated On-Demand capabilities into its platform, developed by AIREV, the company informed in a media release. The integration allows publishers and advertisers to access ad-serving solutions tailored to their specific needs—ensuring flexibility, greater control over content delivery, and transparency across campaigns. With On-Demand, brands can seamlessly host, serve, and monitor ad performance without sacrificing efficiency or accountability.

The integration is expected to help VeraViews improve its PoV technology, among other benefits, by:

• Automating spam detection using intelligent agents that reduce the requirement of manual inputs

• Custom AI Agents from OnDemand that will seamlessly integrate with the POV technology intricately developed by VeraViews

• Real-time Data Analysis will offer live insight into the traffic generated by the advertisement campaigns and help analyze data via advanced machine learning modules. Scalability and flexibility will be the focus as ads have high-volume data.

Discussing the new integration, AIREV CEO Muhammad Khalid said; “ad fraud remains a critical challenge for the advertising industry, and OnDemand is designed to tackle precisely these types of high-stakes problems. Our AI agents are uniquely positioned to provide VeraViews with the tools they need to deliver secure and trustworthy advertising solutions.”

VeraViews’ CEO Mark Firth added; “by combining our patented Proof of View technology with OnDemand’s AI-driven platform, we can ensure unparalleled accuracy and transparency for our clients.”

The partnership follows VeraViews’ launch under the UAE’s NextGen FDI programme earlier this year. As one of the world’s largest and fastest-growing advertising markets, the UAE is primed to benefit from cutting-edge ad-filtering platforms like VeraViews, driving greater transparency and accountability across its digital ecosystem

The growing ad fraud challenge

Digital advertising fraud is a significant concern, with global losses projected to double from $88 billion in 2023 to $172 billion by 2028.

In a world increasingly dependent on digital advertising, one persistent issue continues to undermine the industry’s integrity: ad fraud. From fake impressions to misleading traffic, billions of dollars are wasted annually as advertisers grapple with fraudulent activity that distorts campaign performance and erodes trust.

As digital ecosystems grow more complex, solutions that detect ad fraud and verify real engagement are becoming essential. VeraViews is addressing this challenge head-on.

At the core of VeraViews’ offering is its advanced ability to detect fraudulent ad activity in real time. By analyzing advertising impressions and filtering out invalid interactions, VeraViews ensures that only genuine audience engagement is recorded. This not only protects advertising budgets but also fosters greater transparency for brands, publishers, and platforms alike.

The UAE, as a hub of technological progress, has long been at the forefront of embracing solutions that promote accountability and innovation, says the company. VeraViews' technology aligns with this vision by providing advertisers and publishers with the tools to verify ad performance and combat inefficiencies in programmatic advertising.

By detecting fraud, ensuring ad delivery accuracy, and increasing accountability, solutions like VeraViews set a new standard for digital advertising—one where integrity and performance go hand in hand.

As brands increasingly look for ways to maximize their advertising investments while minimizing risk, technologies that deliver measurable results will play a pivotal role in shaping the future of digital media.