EsportsXO partners with Abu Dhabi Gaming to expand into the MENA region

EsportsXO, a frontrunner in India's esports and gaming startup landscape, has announced a strategic partnership with Abu Dhabi Gaming, marking a significant expansion into the MENA region. As part of the agreement, XO will establish its regional headquarters in Abu Dhabi. This collaboration aims to foster the growth of Abu Dhabi’s local gaming ecosystem and enable both companies to seize emerging opportunities in this rapidly expanding sector.

With the global gaming industry projected to reach a $397.21 billion valuation by 2029, the MENA region is quickly becoming one of its largest markets. By setting up its regional hub in Abu Dhabi, XO positions itself at the epicentre of this dynamic landscape, poised to tap into a market ripe for expansion.

“Working with Abu Dhabi Gaming is a major step for XO as we look to expand our presence in one of the world’s most exciting gaming regions,” said Vikas Goel, Founder of XO. “We are eager to contribute to the development of the local gaming ecosystem, nurture homegrown talent, and bring world-class gaming experiences to the MENA region. This reinforces our commitment to expanding our global footprint while fostering meaningful connections with gamers and industry leaders across the region.”

Abu Dhabi Gaming, the UAE capital’s gaming ecosystem builder, hosts over 100 gaming companies. By partnering with Abu Dhabi Gaming, XO becomes the first tournament platform within this ecosystem, paving the way for immersive and large-scale gaming experiences in the MENA region.

Marcos Muller-Habig, Director at Abu Dhabi Gaming, commented, “We are excited to welcome XO to the Abu Dhabi Gaming ecosystem. Their expertise in esports tournaments and community building will play a crucial role in elevating Abu Dhabi’s position as a global gaming hub. Together, we aim to shape the future of gaming in MENA while providing a platform for local and global talent, enhancing the growth of Abu Dhabi’s gaming ecosystem.”

Focus on growth

This strategic expansion will play an instrumental role in shaping the esports and gaming landscape across the MENA region. XO’s Abu Dhabi office will focus on key growth areas, including regional esports programs, partnerships with publishers, and innovative advertising solutions. Known for its free-to-play, gamified platform, XO connects gamers through tournaments and enhances player engagement, offering a more interactive experience.

The partnership is also expected to create significant employment opportunities over the next five years and support the development of local talent. It aligns with Abu Dhabi’s broader vision to establish itself as a global gaming hub by providing the infrastructure and networks needed to foster innovation.

XO’s expansion follows strong financial and operational growth achieved within just three years. The company has raised approximately $1.4 million USD, generated over $4.3 million in revenue, and maintained EBITDA-positive performance over the past three quarters. After a successful fundraising round in 2023, XO has demonstrated financial stability and the ability to scale sustainably while delivering value to its growing community of over 1.4 million gamers worldwide.

Focused on building a sustainable, inclusive, and borderless gaming ecosystem, XO aims to create mutual value for gamers, developers, and brands. By engaging active players and delivering targeted experiences, XO has cemented its role as a major player in the regional esports scene. With an emphasis on community engagement and long-term value creation, XO is poised to lead the next phase of gaming growth in the MENA region.