TikTok's going after businesses to tell their stories
Brands and marketers have a chance to reach a wider community active on platform
Dubai: TikTok has introduced a platform offering marketing solutions for brands.
TikTok For Business provides marketers the tools to connect with broader communities around them, and designed to give brands the solutions to be creative storytellers and engage.
“With the platform, we are giving advertisers the opportunity to flip traditional marketing on its head, and place their brand at the forefront of innovative storytelling and creative content to connect with today’s generation,” said Shant Oknayan, General Manager of Global Business Solutions across the Middle East, North Africa and Turkey.
“With TikTok for Business, we are encouraging brands: don’t make ads, make TikToks. We are allowing brands to tap on solutions to connect with our wonderfully expressive community.”