Ferns N Petals eyeing to expand the gifting range and delivery services in the UAE
The brand is recognised as a major contributor in the gifting industry
Dubai: Ferns N Petals, started its journey in 1994 with a vision to become a renowned floral and gifting portal. The company started with a single store in Delhi, has been present in the UAE market for 5 years now. The brand captured the UAE market with its premium quality gift options for all occasions and festivals. The brand is recognized as a major contributor in the gifting industry catering to domestic as well as the international market.
Full-fledged company operations began in the UAE in the year 2015. Innovation in products and services has enabled the brand to become the ‘go-to brand’ for gifts. With a strong market presence, the brand is now aiming to strategically expand the gifting range. With more than 5000+ gifting options currently listed on the website, Ferns N Petals is gearing up to launch premium gifts. The brand is also known for its exceptional delivery services which includes 1 Hour Delivery in Dubai, Abu Dhabi, and Sharjah & 3 Hours Delivery across Emirates. As a part of the expansion plan, the delivery services will be further expanded and strengthened.
Talking in detail about expanding the gifting range in UAE, Mr. Rajesh Kumar, Business Head- Ferns N Petals UAE said, "As a part of the strategic growth plan, we are planning to venture into the premium gifting in all the segments which include flowers, personalised gifts, home decor & gift baskets by next quarter. We are also expanding our plant segment that will enable customers to choose a variety of generic and unique plants and planters from our portal. Now, as we are entering into the festive/holidays season, we are also gearing up to launch a lot of unique offerings this year for Halloween, Diwali, UAE National day & Christmas."
He further added, "We are further strengthening the delivery services which will enable customers to get a seamless experience across UAE, so the expansion would include our own fleet delivering gifts in cities like Al Ain. This will also give much more flexible shipping options for the customer to order the last-minute gifts.”
About the Company
Ferns N Petals is a market player in the niche of flowers and gifts in the country. Being a driving force of innovation, the brand has 380 outlets across 120 cities, pan India and offices in Dubai and Singapore. Started with a single store in 1994 in Delhi, Ferns N Petals has been leading the business for more than 25 years now and has altered the entire landscape of online floral and gifting with development of an online marketplace. Ferns N Petals is consciously foraying into small towns and every nook and corner of the world to mark its presence. For more information, please visit https://www.fnp.ae/