Dubai outlet underpins Jaquar Group’s ambitious business strategy
Jaquar aims to double its revenue in the UAE market in less than two years
Dubai: India-based bathroom and lighting solutions company Jaquar Group is setting its sights on an ambitious goal – to double its revenue in the UAE market in less than two years.
Speaking to Gulf News at its newly launched Jaquar World Showroom in Dubai, Sandeep Shukla, General Manager and Head of Marketing Communication of Jaquar Group, expressed confidence in achieving this revenue target in the next one and a half years.
He expects the growth within the next few years to be primarily driven by collaborations with major local builders who appreciate Jaquar Group’s product quality and offerings. “Today, you name a builder, and we are working with them. There is great appreciation for our products,” Shukla said.
Jaquar Group’s success in the UAE market is not solely reliant on products and showrooms; it is also driven by an extensive marketing strategy. The brand has adopted a 360-degree marketing plan for Jaquar World, covering various mediums, from print to outdoor advertising, radio, and theatre.
Shukla emphasized the significance of the UAE market for Jaquar Group. “Apart from India, the UAE holds a special place as one of our biggest and most important markets. Having been present in the region for nearly a decade, we have established ourselves as one of the top brands in the region.” He said Jaquar Group’s recent investment in state-of-the-art showrooms in the UAE is testament to the firm’s commitment to this market.
Dubai showroom
The newly launched Jaquar World Showroom, on Sheikh Zayed Road in Dubai, represents a groundbreaking concept in bathroom and lighting solutions. “These showrooms not only cater to end customers but also serve as templates for the company’s dealer network and channel partners, enabling them to replicate the success across the UAE,” said Shukla.
Spanning an impressive 14,000 square feet, this flagship showroom embodies the concept of being a one-stop destination for complete home improvement and construction needs.
“Jaquar Group’s three distinct brands, Artize in luxury, Jaquar in premium, and Essco in value segments, are all showcased under one roof, catering to a wide spectrum of customers with varying preferences and budgets. This unique combination allows visitors to explore a comprehensive range of products that cater to both functional and aspirational needs,” said Shukla.
The showroom’s immersive experience is further elevated by its live and functional displays. Visitors can touch, feel, and experience the products firsthand. Whether it is steam rooms, saunas, or showers, everything is connected with plumbing, providing a tangible understanding of how these products fit into daily life. Another distinguishing factor is the presence of well-trained experts who guide customers throughout their journey of selecting the right products.
Jaquar Group’s journey in the UAE market is marked by positivity and growth. With an exceptional showroom experience, a robust marketing strategy, and a strong belief in the potential of the UAE market, the company is well on its way to achieving its ambitious revenue goals. As Shukla puts it, “The sky is the limit. The Emiratis have a great respect for Indian products. There is a lot of positivity.”