Eight Sleep expands to the UAE, introducing Smarter Sleep Technology to the Middle East

Eight Sleep, one of the world’s first sleep fitness company, has announced its expansion to the UAE introducing the groundbreaking Pod technology to the region’s growing health and wellness market, according to a media release. The move marks a significant step in Eight Sleep's global mission to enhance health and performance through smarter sleep solutions, the company said.

According to the media release, this expansion to the UAE is Eight Sleep's first venture into the Middle East, tapping into a market where the need for improved sleep is becoming increasingly evident. The company says that according to some studies 40% of the UAE residents are not getting sufficient sleep, with many facing challenges related to sleep quality. In addition, 32% report having irregular sleep schedules, while stress (48%) and temperature (36%) are key factors disrupting rest as per PremierInn.com

"The UAE is making remarkable strides in health and wellness, with Dubai emerging as a central hub for innovation in this space," said Matteo Franceschetti, Co-Founder and CEO of Eight Sleep. "As people become more focused on their health, they're actively seeking ways to improve their sleep. We're excited to bring our advanced technology to a market that’s ready for better sleep solutions, allowing us to meet the growing demand for wellness-focused products in the UAE."

According to the company, Eight Sleep’s intelligent Pod technology is designed to transform the sleep experience. This smart mattress cover is equipped with advanced AI and health-grade sensors that automatically adjust cooling, heating, and elevation to optimize sleep conditions. Additionally, the Pod tracks vital sleep fitness metrics—including heart rate variability (HRV), respiratory rate, and sleep stages—without the need for a wearable device.

The Pod 4 Ultra, Eight Sleep’s most advanced model, is now available to UAE residents. This state-of-the-art product is recognized for its pioneering innovations, having earned accolades from Fast Company and Forbes. The Pod 4 Ultra features enhanced biometric tracking, twice the cooling power of previous models, and can reach temperatures as low as 13°C—ideal for combating the hot summer months in the UAE. The Pod also includes features like snoring detection, adjustable sleep positions, and tap-to-control technology, enabling users to fine-tune their sleep environment with ease. Clinically proven to increase total sleep time, enhance deep sleep, and reduce snoring, the Pod 4 Ultra delivers a personalized and high-performance sleep solution.

"Eight Sleep is committed to providing UAE residents with a sleep experience that not only improves rest but enhances overall health and performance," Franceschetti added. "We believe that by offering our technology in the UAE, we are empowering individuals to harness the power of advanced sleep solutions to optimize recovery, performance, and well-being."

Eight Sleep plans to expand further into the GCC region in 2025, with the UAE and Saudi Arabia remaining key markets of focus. The brand is also pursuing strategic partnerships with prominent health and wellness companies, alongside affiliate collaborations, to deepen its presence in the region.