With over 1 million followers, India's RBI twitter handle creates world record

Mumbai: In a first among central banks, the Reserve Bank of India has become the first monetary authority in the world to have more than 1 million followers on its official Twitter handle.

Despite much less monetary firepower, the Reserve Bank of India (RBI) has beaten the world's most powerful central banks -- the US Federal Reserve and the European Central Bank -- on Twitter by a wide margin, emerging as the most popular central bank on the microblogging site with over 1 million followers.

As of Sunday, the RBI handle is followed by as many as 10,00,513 people around the world.

The achievement is impressive as the 85-year-old Reserve Bank was also a latecomer to the world of Twitter as it created the account only in January 2012.

According to the latest information available on the RBI's Twitter handle '@RBI', the number of followers has increased from 966,000 on September 27, 2020 to over 1 million as of Sunday.

"RBI Twitter account reaches 1 million followers today. A new milestone. Congratulations to all my colleagues in RBI," Governor Shaktikanta Das Tweeted on Sunday.

At the second slot is the much lesser known central bank of Mexico (Banco de Mexico) with 774,000 followers, followed by Bank of Indonesia (757,000). The US Federal Reserve, the world's most powerful central bank, has only 677,000 followers, placing it at a distant fourth slot.

With 591,000 followers the Frankfurt-headquartered European Central Bank, the second most powerful monetary authority in the world, comes fifth.

At the sixth rank is the Central Bank of Brazil with 382,000 followers and the Bank of England is at a distant seventh with 317,000 followers.

The Bank of Canada comes next with 180,000 and the State Bank of Pakistan is the ninth largest with 116,000 followers.

At the tenth slot is the Reserve Bank of Australia with 49,200 followers.

The central bank of France has just about 37,100 followers, while the Deutsche Bundesbank has around 30,000 followers.

The third most powerful monetary authority, the Bank of Japan, has only 28,900 followers on its Twitter account.

The US Fed joined Twitter in March 2009, while the ECB has been active on the microblogging site since October 2009.

Governor Das, who assumed office in December 2018, has a separate Twitter handle with 135,000 followers.

Since March 2019, the count of followers has more than doubled from just about 3,42,000 to over 7,50,000 by March 2020. And during the first seven-week of lockdown that began on March 25, followers have increased by more than 105,000, according to an official.

In the current financial year, as many as 250,000 new followers joined the RBI handle.

Besides the main twitter handle, the RBI also has another Twitter account called 'RBI Says', which it uses to reach out to the common-man and has also started a Facebook page with the same name in early April.

It has also launched a customer awareness campaign to prevent gullible account-holders from being duped by fraudsters.