Meanwhile, another retailer that’s big on physical presence is working on developing its online exposure via the app. Landmark’s Styli, interestingly, does not overwhelmingly focus on its Splash or Max merchandise, but instead focusses on value-for-money ‘private labels’. “Online fashion sales are seeing growth quarter-on-quarter,” said Nirmal Jain, CEO of Styli, which was launch in October last year. “By our reckoning, it’s growing at 40 per cent ahead of the peak holiday buying season. Fast fashion drives volumes, and we are seeing that happen quite a bit in Saudi Arabia and the UAE.”
Gulf News Archive