Please register to access this content.
To continue viewing the content you love, please sign in or create a new account
Dismiss
This content is for our paying subscribers only

Asia India

India elections 2019: Priyanka's dressing makes campaign trail alive

Many claim her pick of denims, shirts and trousers are more her look than Indian ethnics



Priyanka Gandhi Vadra ( File photo)
Image Credit: Reuters

New Delhi: Priyanka Gandhi might be making headlines for her campaign dress code, but there is plenty of mileage coming of it, and not just for her.

A news video online showcases a vendor outside the Congress headquarters here who says his hottest selling item nowadays is a printed cotton sari, featuring photographs of Priyanka Gandhi and late Indira Gandhi, her grandmother, on either side of the drape.

A twitter profile picture of Priyanka Gandhi Vadra
Image Credit: Twitter/@priyankagandhi

Priyanka Gandhi, often likened to her grandmother, is certainly helping the vendor make a killing. "I am selling as many as 100 pieces of the sari everyday," claims the vendor.

While the 'kurta-pyajama' look has worked well for most 'netas', Gandhi's Indian attire, an appropriate choice for the campaign trail, is inviting reproofs for not being true to her style. The newly appointed Congress general secretary drapes a sari that helps connect her with the audience and also enables her to create the aura of her grandmother.

Advertisement
Indian political leader Priyanka Gandhi Vadra (C), Congress' general secretary for eastern Uttar Pradesh, meets supporter in Sirsa on March 18, 2019, during her boat trip from Allahabad to Varanasi along the Ganges river as part of her election campaign.
Image Credit: AFP

Many claim that her choice for Western casuals like denims, shirts and trousers, while being in the national capital, is more her look than Indian ethnics. However, one can safely assume that Priyanka Gandhi is well versed in the art of power dressing, and can step it up or pull it down a notch when required.

Exactlly a month ago the Congress General Secretary's change of display picture on Twitter -- from a sari-clad look to one in a pair of jeans -- had the social media world in a tizzy.

She changed her Twitter profile picture the one in which she was in a maroon sari with a long-sleeved blouse. Her new avatar flaunted jeans and a blue shirt and received both flack and admiration.

Priyanka Gandhi Vadra, daughter of India's ruling Congress party chief Sonia Gandhi, attends a campaign for her mother during an election meeting at Rae Bareli in the northern Indian state of Uttar Pradesh April 22, 2014.
Image Credit: Reuters
Advertisement