Datar brothers bring innovation to Al Adil Trading, evolving it from a 1980s grocery store in the UAE
Artificial Intelligence, e-commerce, digital marketing now deployed by the family business
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They are witness to the transition of their family business from a small grocery store to a business empire in the UAE. Yet, Hrishikesh and Rohit Datar - sons of Dhananjay Datar, founder of Al Adil Trading - know better than to take success for granted.