Apple says it will lower prices as reality bites
We discuss Ed’s trip to Cupertino to visit the company last week
Dubai: Apple’s latest financial statement, released on Tuesday night, outlined a tough environment for the tech giant: Last year saw sales slow across global markets, even while the Americas grew.
The slowdown was largely caused by emerging market currency devaluations, according to CEO Tim Cook, making the company’s already-expensive phones that much more pricey.
In response to this, Apple says it will absorb that margin, keeping the prices of its devices at a more affordable level in places like China and Japan.
But Apple’s strategy to continue growing goes beyond price control: The company recently unveiled a new public programme of free classes that will be held at every Apple store around the world.
The move will solidify the firm’s spot as one of the most successful retailers in the world, while Apple hopes it’ll introduce a whole new generation of users to its products.
On today’s episode, we discuss the merits of this strategy, what we can glean from Apple’s financial results this week, and what the future is for one of the world’s richest companies. Meanwhile, Ed shares some details from his trip to Cupertino last week, where he went to visit Apple at its secretive new headquarters there...