Mexicans celebrate cowboy culture at festival near US border- Video

In the village of La Misión, just south of the U.S. border, locals come together each year to celebrate cowboy culture through a vibrant two-day festival filled with traditional dances, rodeos, and bonfires. This annual event, held since 1979, honours the rich blend of Indigenous heritage and Spanish colonial history that defines the region.

Founded to commemorate the establishment of a Spanish mission by Dominican missionaries in 1787, the festival showcases the unique cultural fusion that has shaped La Misión. "For me, being a cowboy is like being an artist, a painter, a composer," says Villagardo Moreno, one of the festival's founders.

Visitors and residents alike enjoy lively performances, rodeo competitions, and communal bonfires, all rooted in a deep respect for the area's history and traditions. The festival not only preserves local customs but also strengthens the community's identity and connection to its past.