UNEXPLORED FRONTIER: Traditional houses etched on mountainsides form part of the enchanting scenery in Saudi Arabia’s southwestern region. Saudi Arabia is dubbed as tourism’s last unexplored frontier. The Kingdom has now thrown open its doors to the world. With its dramatic landscapes and varied topography, Saudi Arabia remains one of the last destinations largely untouched by mass tourism. All that is about to change. The tourism drive forms an integral part of Vision 2030 strategy to diversify economy