Campaign aims to familiarise residents with Metro project

Dubai: The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.

The promotion, which began recently, is aimed at familiarising people about Dubai Metro project.

The malls where the promotions are taking place include City Centre, BurJuman and Al Guhrair.

Promoters dressed in T-shirts embossed with Metro and Gulf News logos drew people to the information stands with water bottles and chocolate dates.

The information stands have touch-screen computer kiosks, which help people to visit the Dubai Metro website and get the latest information about the ground-breaking project.

Abdulmajid Al Khaja, CEO of the Dubai Metro, said: "The campaign has been designed to be informative and interesting. We are carrying on extensive research to identify the needs of our commuters."

Dr Aisha Busmit, Director of Marketing and Corporate Communications at the RTA, said: "The Metro will complement the other modes of public transport and its efficiency and speed will help people reach their destination safely and on time."