Dubai Sponsors London Philharmonic

Dubai Properties has announced a three-year sponsorship deal with the London Philharmonic Orchestra.

The sponsorship will ensure one performance by the London Philharmonic Orchestra at Dubai Properties' Culture Village when the project is completed in 2010.

The first concert of the three-year sponsored series was held last week.

Jade El Khalil, Chief of Sales and Marketing at Dubai Properties, said: “Both the London Philharmonic Orchestra and Dubai Properties are brand leaders in their respective arena.

“The concert, which witnessed an incredible amount of visitors, was such a mind blowing experience, especially seeing the two entities coming together to create this unique synchrony.

“The arrangement between Dubai Properties and the London Philharmonic Orchestra follows our successful partnerships with other world-renowned entities. These include our campaigns this summer at two landmark locations, London's Harrods and Hotel Ritz in Paris.

“Our sponsorship of the London Philharmonic Orchestra will help us reach an influential consumer base. It will also provide our brand with wider exposure across the world.
It will be a moment of pride to host their performance at Culture Village in Dubai in a couple of years.''

Remaining performances will take place over the next three years in France, China, Austria, Australia, Denmark, Scotland, England, and the UAE.