Zenith in major rebranding exercise

Dubai: The ZenithOptimedia Group is in the process of a major rebranding exercise across all of its entities as part of the ‘Live ROI' initiative.

"Consumers increasingly live their lives in a digital world in which traditional ROI (return on investment) techniques no longer deliver everything our clients need," said Steve King, global CEO for ZenithOptimedia Group.

"‘Live ROI' ensures a real-time approach that identifies how and where budgets can be invested to deliver the best returns. Over the past two years we have put Live ROI through the most demanding tests."

The new positioning will be supported with software, processes and development programmes including Touchpoints ROI Tracker, Socialtools, Adforecast.com, Open and Live Academy.

Meanwhile, the accompanying corporate identity rebranding has been rolled out across the 250 offices worldwide.

For continuity purposes, the new branding retains the subtext ‘The ROI Agency', blue as the signature colour and a refreshed peak symbol, all of which were established in 2002 following the merger between Zenith Media and Optimedia.

Group companies include Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop.