Gulf News races far ahead of competition

Gulf News continues its market leadership despite the global economic recession. The latest audited readership results for the UAE are testament to this fact.

These are interesting times — they're changing for the newspaper and magazine industry.

Time and technological evolution has proved that print is the mainstay and has longevity — to the collective relief of newspapers around the world. People are reading and enjoying traditional formats.

Click here to view the readers survey results

The latest IpsosMediaCT Print Readership Survey (2010) in the UAE offers resounding proof of this fact — 85 per cent of the country's population reads one publication or another.

And a vast majority of this population — nearly 50 per cent of non-Arab readership across the emirates — turns to Gulf News for its daily dose of news, views and entertainment.

This lead is maintained when it comes to Classifieds, Appointments and tabloid!.

It essentially means that just about every second non-Arab person you know reads Gulf News. Khaleej Times stands at 27.0 per cent followed by The National at 11.5 per cent and 7 Days at 9.1 per cent. Ipsos MediaCT provides research solutions for companies in the fields of media, content, telecommunications and technology. This readership survey by the organisation was designed to cover 4,262 interviews across the UAE. The fieldwork execution period was between January and June 2010.

The top figures for Gulf News hold even if you divide the market based on age groups or education. Its reach is well over 40 per cent in the prime group of 25 to 44 years, while 52.4 per cent of readers with a university degree choose Gulf News. Past results show that our lead among these readers has been consistent over the years.

This clearly conveys that this is the paper of reference for people in an age bracket that tends to have a very high consumption level, and who are the decision makers in their homes.

The survey results show that Gulf News' dominance continues across genders, with male readership rising to 47.7 per cent, in 2010.

Meanwhile, 48.7 per cent of the non-Arab female population that reads English publications also opts for Gulf News.

Friday magazine has the highest reach among all the English language magazines, scoring well among educated readers with high income.

Most newspapers around the world are struggling to build their readership, but Gulf News continues to grow.