Daily Mail enters Australia online news market, eyes Asia

Sydney: The world’s most popular internet newspaper, the Daily Mail, will join another British daily in the online Australian news business next year, as global publishers jockey for a prime position to tap into Asia’s growing English language readership.

Even as local media groups slash editorial staff in response to dwindling advertising revenues, the Daily Mail is wading in on the heels of a successful online launch six months ago by left-leaning British newspaper The Guardian. News aggregator site BuzzFeed has also outlined plans for Australia while there are industry rumours that US opinion and news site The Huffington Post is also interested.