Bangalore strongest IPL brand

Dubai: Royal Challengers Bangalore, the runners-up of the 2009 edition of the Indian Premier League (IPL), have emerged as the strongest IPL brand, according to a study.

The UK's Intangible Business, a leading brand valuation company, in collaboration with MTI Consulting, a fast-growing international strategy consultancy, for the second successive year released the IPL Brand Value Scoreboard 2010.