Photos: Fabulous deals, fun and entertainment at DSF

Performers entertain visitors during the Dubai Shopping Festival activities at Al Seef. It is the 26th edition of Dubai Shopping Festival (DSF), and the event is outdoing itself once again.

Shoppers at the Mall of the Emirates. This year, there is a mind-boggling line up of special events, concerts, raffles, pop-up markets, spectacular weekend fireworks and of course, shopping promotions.

DSF Surprises is what puts the shopping extravaganza on the global map, with unheard of discounts all the way up to a staggering 90 per cent off.

Dubai Gold & Jewellery Group (DGJG) will host a grand raffle from December 17 to January 30 and win a total of 25 kilos of gold. With over 200 participating outlets, shoppers can participate in the biggest raffle promotion of the season. The promotion by DGJG aims to boost the jewellery retail industry and jewellery sales in Dubai.

Fireworks at La Mer. This year’s Dubai Shopping Festival will be offering regular firework displays every weekend until February 1.

Shoppers enjoy their DSF offers and discounts at the Deira City Centre. The DSF Sale Season promotion will run from December 26 to January 30, with 3,500 outlets offering savings of between 25 per cent to 75 per cent.

Visitors at Al Seef during the Dubai Shopping Festival. The 26th season of the world’s biggest and longest-running retail festival will be the perfect celebration of everything Dubai is famous for, family fun, shopping and with a COVID safety approach.

Dubai Shopping Festival Market at Al Seef will have a month-long celebration featuring family fun, live shows, art installations, cultural shows and more to delight visitors.

Shoppers enjoy their DSF shopping experience at the Festival City Mall.

More than 800 brands across 3,500 stores participate in the DSF Sales that runs throughout the festival. Above, crowd watch a show during DSF at the Mall of the Emirates.

Dubai’s streets, malls and landmarks will be lit up this DSF with dynamic decorative and branded lighting.

The organisers have gone out of their way to ensure the festival is entirely Covid-safe with malls, retail stores and attractions all putting important hygiene and safety measures securely in place.