Photos: BMW unveils car that can change colour at CES 2023

Body can change in a rainbow of colours, in one solid hue or in stripes or checks

Last updated: January 06, 2023 | 09:46

2 MIN READ

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Las Vegas: BMW unveiled the prototype of a car that can change colour and showcases digital features like projecting driving data across the inside of the windshield.

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This car, called i Vision Dee, was presented at the Consumer Electronics Show in Las Vegas at an event attended by "Terminator" actor and former California governor Arnold Schwarzenegger.

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BMW unveiled last year at this same show a car that could change hue but only from white to black and gray in between.

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But the body of the new car can change in a rainbow of colors, in one solid hue or in stripes or checks.

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BMW i Vision Dee is just an idea for now but it is supposed to shape the design of future cars from the luxury manufacturer

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For example, having driving data such as speed or direction flash on the windshield is scheduled to be an option as of 2025.

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BMW has also raised the possibility of projecting augmented reality images on the windshield and turn it into a full-fledged screen with technology that mixes "real and virtual worlds."

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The idea is to use software to create "the ultimate companion" offering a personalized driving experience, said BMW chief Oliver Zipse. The name Dee is an acronym for digital emotional experience.

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Schwarzenegger joked about a prototype brimming with all this new technology. "I was a little concerned because in most of my movies the machine was the enemy. Now they are the allies," he said.

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