Google's wearOS (a version of Google's Android operating system designed for smartwatches and other wearables) struggled to compete with Apple's watchOS. Therefore, in 2020, it acquired fitness tracker Fitbit for $2.1 billion. This deal opens a gateway of opportunities for the tech giant to start producing its own company-branded smartwatch. Google is also absorbing the 31 million-plus active users who currently wear Fitbit health-tracking devices.