BACK TO SLEEP: Always put your baby on their back for every sleep - day and night - as the chance of SIDS (Sudden Infant Death Syndrome) is particularly high for babies who are sometimes placed on their front or side. And don’t let your mum or mum-in-law tell you any different – while you or your siblings might have been tummy-sleepers as babes, the American Academy of Pediatrics (AAP) launched the ‘Back to Sleep’ campaign in 1994 based on strong evidence that back-sleeping greatly reduces the risk of SIDS.