EMIRATES STARTS ON THE ‘GREEN’ FLIGHT TRIP – HOW SOON CAN AIRLINE INDUSTRY FOLLOW? Dubai’s Emirates has just set a sustainability milestone today – a test flight running on 100% Sustainability Aviation Fuel (SAF). Emirates joins a handful of other carriers to have made headway with the green fuel. This is the trip that the airline industry will soon be embarking on in full. It becomes a question of how soon can the switch of fuels be made. Moreover, can it be made at fuel rates lower or on par with conventional jet fuel? If the price barrier is broken, adoption rates will soar, for want of a better word. What Emirates did today over the skies of Dubai was to bring the future of a greener airline industry closer… (By Manoj Nair, Business Editor)