Schiaparelli's 'Beating Heart' necklace steals the show at Paris Couture Week, goes viral

Dubai: Paris Couture Week always promises moments of breathtaking artistry, but Schiaparelli's Fall-Winter 2025-2026 show, aptly titled 'Back to the Future,' delivered a sensation that has utterly captivated the internet: a 'beating heart' necklace that literally pulsated on the runway. This isn't just a piece of jewelry; it's a wearable piece of performance art that has ignited conversations across social media and reaffirmed Daniel Roseberry's mastery of surrealist haute couture.

The moment a model glided down the runway in a striking red gown, eyes were immediately drawn to the crimson, anatomically accurate heart nestled against her chest. But what truly sent ripples through the digital sphere was its subtle, rhythmic movement, an illusion so realistic, it felt as though a living organ was on display. Crafted with intricate red rubies and mechanical precision, this piece is a direct, yet updated, homage to Salvador Dalí's 1953 'The Royal Heart,' which also famously featured a pulsing, gem-encrusted heart.

In a collection that deliberately stripped away overt modernity to explore a timeless aesthetic through black, white, and bold red accents, the 'beating heart' necklace emerged as the unequivocal focal point. It embodies the essence of Schiaparelli's legacy, audacious, provocative, and deeply rooted in surrealism. Elsa Schiaparelli herself was known for blurring the lines between fashion and art, and Roseberry, with this latest creation, has not only honoured that heritage but propelled it into the viral age.

The internet's reaction has been a kaleidoscope of awe, intrigue, and playful unease. Comments range from "What in 'Stranger Things' is this?" to "Mysterious, fashionable, and instantly iconic." The necklace's uncanny realism has sparked discussions about the boundaries of fashion, the role of theatricality in haute couture, and the captivating power of the unsettlingly beautiful.

Schiaparelli, under Roseberry's direction, has consistently delivered these viral hits, from the 'lion head' dresses to Bella Hadid's 'lung' necklace, proving that true artistry, when bold enough, transcends fleeting trends and becomes a talking point for the ages. As images and videos of the pulsating jewel continue to circulate, Schiaparelli once again proves its unique ability to capture the world's imagination and keep the pulse of fashion beating strong.