“With another sell-out 60,000 fans expected, our aim is to enable fans to experience an authentic multi-sensory Abu Dhabi experience within a cultural space emphasising the nation's heritage,” said Faisal Al Sheikh, Events Bureau Director, TCA Abu Dhabi. “We have gone all out this year to ensure visitors can see, hear, touch, taste and smell the emirate’s experiences and explore more of Abu Dhabi’s attractions during their stay.”