DSF has given Dh1.2b in prizes so far

Dubai: Dubai Shopping Festival (DSF) participants and sponsors are offering Dh100 million worth of prizes to shoppers during the 32-day extravaganza, a statement said.

This translates to a Dh3.12 million in daily prize money offered at a time when global economy is reeling from a financial crisis.

With this, total offering in the DSF history since 1996 stands at Dh1.2 billion ($327 million) to date.

Ebrahim Saleh, Coordinator General of the DSF office said that the value of prizes offered during DSF - given the economic challenges - signified the fact that the retail industry was focused on providing consumers some of the best value-added deals in recent years. "Raffle draws are an integral part of the core characteristics of DSF and they are integral to the retail sector in attracting a diverse and larger section of shoppers," said Saleh.

The Lexus Mega Raffle, one among the highlights of the draws this DSF, is giving away two Lexus cars, the RX350 and the ES350, in addition to Dh100,000 cash every day.