Plan summer in Dubai to make the most of everything the city has to offer, from relaxing staycations, exciting live entertainment, gastronomical experiences, family outings and the best shopping deals. The DSS Sale Season from July 1 to September 4 is a 66-day-long period of great offers across over 800 brands in 3,500 outlets. Shoppers can avail 25 to 75 per cent off throughout the ten-week duration of the festival on global brands and local favourites alike.