Seed Group, RetailNext join forces to revolutionise retail analytics in UAE

Dubai: Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, formed a strategic partnership with RetailNext to expand enterprise-grade retail analytics and AI-powered insights throughout Dubai and the UAE.

This collaboration addresses the need for data-driven strategies as UAE retailers navigate rapid digital transformation, evolving consumer expectations, and increasingly competitive omnichannel environments.

Founded in 2008 in California, RetailNext is a global leader in retail intelligence and a pioneer in retail analytics. Today, it powers more than 560 retailers from all over the world with a unified intelligence platform.

RetailNext’s cloud system combines in-store traffic analytics, shopper journey mapping, and point-of-sale integration to process data from across 100,000+ sensors. These real-time insights increase conversion rates, optimise labour allocation, and drive measurable improvements in merchandising effectiveness and customer experience.

By being part of Seed Group’s partner ecosystem, RetailNext will benefit from its two decades of expertise, regional network, and ties with the royal family of Dubai. The Group provides the innovative firm a launchpad to amplify its positioning in the fast-evolving retail market valued at over Dh300 billion.

“RetailNext brings with it solutions that add new depth to how retailers understand and serve their customers. With its ability to monitor real-time traffic, measure shopper journeys, and optimise in-store layouts, the company offers insights that can directly improve efficiency and profitability for businesses. We believe their technology has the potential to support businesses in the UAE as they work to enhance efficiency and better meet evolving customer expectations,” remarked Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.

“The UAE represents one of the world’s most dynamic retail markets, where sophisticated consumers demand world-class experiences. Our partnership with Seed Group enables us to further expand our proven retail intelligence to a region that’s rapidly becoming a hub for retail innovation," said Alexei Agratchev, CEO and Co-Founder of RetailNext. "UAE retailers understand that in today’s competitive environment, intuition alone isn’t enough — data-driven decision-making is the difference between market leadership and irrelevance,”

The strategic engagement between Seed Group and RetailNext is designed to pave the way for more intelligent and customer-centric business models. It will further reinforce the UAE’s prominence as a capital of modern retail while supporting broader industry innovation in the MENA region.