Pioneering Innovation: Transforming UAE's energy landscape with AI

What drives your leadership philosophy, and how has it evolved in the UAE’s dynamic business environment?

My core philosophy centres on leveraging AI and the Internet of Things to create truly intelligent homes that optimise energy consumption and detect problems before they impact residents. The UAE’s unique ecosystem enabled us to establish comprehensive capabilities faster than anywhere else. Dubai hosts our R&D headquarters, and the exceptional talent pool here allowed me to establish a complete in-house laboratory in record time, something that would have taken significantly longer elsewhere.

How do you ensure your organisation stays agile and resilient amid shifting regional and global market trends?

Modularity is key; this drives both software and hardware development, allowing rapid adaptation without rebuilding systems. As I say: Release Early, Release Often. Our platform receives continuous updates, deploying features as demands shift. Third-party systems integrate seamlessly. For instance, our AI platform serves as the intelligent orchestrator, optimising energy flow between heat pumps, EV chargers, and solar panels to create unified smart energy ecosystems.

In what ways have you contributed to transforming your sector or reshaping industry benchmarks in the UAE?

We established a comprehensive rapid prototyping centre with 3D printing, micro-electronic manufacturing, and robotics, making these capabilities available in the UAE. Our benchmark is speed, moving from concept to prototype in days rather than months. We’ve created intelligent systems that predict patterns, detect anomalies, and automatically optimise consumption. We plan to open this centre for partnerships, democratising advanced manufacturing access locally.

What role does innovation play in your decision-making, and how do you cultivate a culture of forward thinking?

Innovation is our core value; everything is done internally, from concept to production. We developed containerised micro factories called IPUs that manufacture electronics remotely, which became their own business. We rely on AI to accelerate innovation, solving real problems like helping families reduce energy bills.

How do you balance profitability with sustainability and social responsibility in today’s competitive landscape?

Sustainability is our primary purpose; we develop systems that limit energy waste. Our systems enable intelligent energy use, adapting EV charging to grid supply or solar production. Customers see substantial utility cost reduction while reducing their carbon footprint. As companies pursue sustainability goals, it creates alignment with our business growth.

Looking ahead, what is your vision for growth, and what legacy do you hope to leave behind as a business leader?

We’re opening international experience centres in Paris this September, followed by London towards the end of the year. As energy costs and ecological impact represent worldwide challenges, and consumers grow more comfortable with AI, this creates fertile ground for a greener tomorrow. Because this goes beyond business for me, I want to contribute to creating a more sustainable world, one eco-conscious household and planet-conscious business at a time.