Sacheerome bets on Oriental Spicy Notes as next global fragrance trend

Dubai: Indian fragrance and flavour manufacturer, Sacheerome is setting its sights on making Oriental Spicy notes the next global scent movement, following a successful showcase at Beautyworld Middle East 2025. This push is driven by a shift in global luxury, where the Middle East is rapidly replacing traditional European capitals as the world’s fragrance trendsetter.

The company’s Managing Director and Chief Perfumer Manoj Arora said the growing preference for warm, long-lasting blends that combine “timeless warmth with modern luxury” reflects a significant shift in global fragrance consumption.

“Consumers everywhere are drawn to fragrances that linger and tell a story,” Arora told Khaleej Times. “Oriental Spicy notes, with their richness and cultural resonance, capture that perfectly. At Sacheerome, we’re blending India’s spice heritage with the UAE’s passion for luxury, crafting scents that connect emotion, culture, and craftsmanship.”

The narrative is clear. The Middle East is rapidly emerging as the new hub of world fragrance, surpassing traditional European hubs like Rome, Paris, and London. While many established European houses face perceptions of creative stagnation, prominent names in the Gulf are demonstrating rapid evolution and pioneering innovation.

Today, regional companies are fast rising to become global equivalents of names like Dior and Chanel. This can be attributed to their superior products, sophisticated packaging, and novel concepts that resonate powerfully with the next generation of consumers. The dynamic growth is in sharp contrast to the inertia seen in Europe, positioning Middle Eastern brands for market dominanation and creative leadership.

The underlying market strength provides support for this growth. The Middle East fragrance market, valued at $3.76 billion in 2024, is projected to reach $7.75 billion by 2034, growing at a CAGR of 7.5%, according to market estimates. The UAE alone is expected to more than double in size.

The global shift toward warm, long-lasting Oriental notes mirrors a cultural resurgence deeply rooted in the Middle East’s rich olfactory legacy. This region's aromatic identity seamlessly blends heritage (like incense, ambergris, and Bakhoor) with modern artistry, offering a landscape far more intricate, diverse, and evocative than the simplified Western view of Oriental perfumes.

Arora also noted that younger consumers are reshaping fine fragrance and personal care trends, driven by a desire for individuality and bold expression. Influenced by viral social media movements, they are drawn to the storytelling and allure of luxury Middle Eastern brands.

“Our innovation roadmap is closely aligned with this shift,” he said. This fusion of ancient tradition, modern luxury, and digital-age personalization is positioning the Middle East at the heart of the world’s next fragrance revolution.Sacheerome, which has supplied fragrances and flavours to Gulf clients for several years, contributes to the estimated $50 million in FMCG-linked fragrance sales across the region. India’s position as the world’s largest producer and consumer of spices gives Sacheerome a natural advantage.

As Sacheerome deepens its Gulf presence, it aims to serve as a bridge between India’s aromatic heritage and the UAE’s contemporary luxury market, positioning itself among the region’s leading suppliers in the fast-growing fragrance segment.