Discover the latest fashion picks from UAE's top brands for a stylish season

Summer, sorted

Easy linen, breezy crochet, a raffia tote and that perfectly undone elegance, Brunello Cucinelli’s High Summer 2025 Collection is basically what we all want to wear when the sun’s out and the mood’s light. Inspired by coastlines and lazy afternoons, it’s all about looking polished without trying too hard. Relaxed, refined… and ready for your next sun-drenched escape.

Soft power play

ON’s Cloudsurfer Max is here and it’s seriously next-level. Double CloudTec Phase and Helion superfoam mean ultra-cushioned, smooth-as-silk strides, while a sleek mesh upper keeps things light and breathable. Perfect for long miles or lazy jogs, it’s part of ON’s new Soft Wins campaign, a reminder that sometimes the softest steps take you furthest. Bonus: they look as good as they feel.

Mediterranean mood

Elissa Studio is bringing a little slice of Mediterranean sunshine to Anthropologie UAE and Qatar, and we’re obsessed. The collection is all about breezy silhouettes, bold prints, and that “effortlessly chic” energy we all want for summer. Perfect for city strolls or seaside lounging, these pieces feel relaxed but polished, think carefree meets curated. Basically, if holiday mode was a wardrobe, this would be it.

Rare finds

Harrods is serving up serious sparkle with an exclusive fine jewellery edit you can’t find anywhere else. From L’Atelier Nawbar’s dazzling Chinoiserie Bond Fan Earrings, bold, intricate, and oh-so-collectible, to show-stopping pieces from SHAY and Nada Ghazal, this is jewellery that goes beyond trends. Think modern heirlooms with standout attitude, available only in-store and only at Harrods.

Denim crush

Kate Spade’s Denim Edit proves denim isn’t just for jeans anymore — it’s playful, polished, and totally versatile. Case in point: the adorable Liv Heart Coin Purse in denim, complete with heart-shaped charm and silver finish. Perfect for stashing your essentials, this little piece brings a fresh, feminine twist to everyday style. Consider your denim fix officially upgraded.

Stripes and strides

Lacoste nails summer dressing with this crisp shirt dress, tailored but totally relaxed. With classic stripes, an easy drawstring waist, and that unmistakable sporty-chic vibe, it’s made for everything from morning coffee runs to lazy coastal strolls. Breathable, flattering, and effortlessly cool, this is your go-to when you want polished without trying too hard. French style, but make it easy.

Dot drama

Mach & Mach is serving serious polka dot perfection this summer, playful but with plenty of glam. From satin heels with oversized crystal bows to clutches dripping in sparkle, every piece is made to be noticed. Perfect for a rooftop soirée or just adding some drama to denim, this edit proves that dots aren’t just cute, they’re absolutely iconic when done the Mach & Mach way.

Timeless, tailored

Sure, it’s summer, but we’re still reaching for Max Mara’s signature camel coats and structured Whitney Bag. The brand’s Time, Tailored campaign reminds us that timeless style doesn’t clock out when the temperature rises. Shot in Paris, it’s all about effortless polish and quiet confidence, proving that mastering your look (and your time) is seasonless, and always chic.

Dive in

MCM’s SS25 collection is taking us underwater, literally and figuratively. With “Under the Sea” as its theme, expect neoprene vests, laser-cut bags, and seasonless pieces perfect for the heat of Dubai or a chillier breeze elsewhere. It’s all about smart luxury: timeless, versatile, and ready for movement. Who says you can’t wear leather by the pool? MCM proves bold design knows no season.

Ready, set, jet

Me & My Activewear is serving up the ultimate summer travel essentials, high-performance leggings, eco-conscious fabrics, and chic fits made for women on the move. Designed in the UAE, crafted in Italy, and sustainably made from recycled ocean waste (yes, really), these pieces wick sweat, protect from the sun, and look fab from workouts to wanderlust. Smart, stylish, and seriously comfy: this is activewear with purpose.

Collector’s keepers

Okhtein is serving up arm-candy goals with The Ultimate Collector’s Edit, a lineup of the seven most iconic bags that defined the brand’s story. Think sculptural shapes, intricate detailing, and that signature fusion of heritage and modern edge. The standout? The bangle-handled clutch in luxe green satin, a statement piece made for collectors and fashion lovers who appreciate when craft meets culture.

Shoe game strong

Tory Burch’s Twisted collection steps it up, literally, with bold new shapes that play between polished and playful. From vampy lace-up wedges to cut-out monk strap flats, and the Reva Pump with its twisted heel and monochrome Double T coin, every pair is a statement. Perfect for mixing textures and colours (like this fearless look), these shoes mean business, with a twist.

Soft power

1309’s Where the Wild Roses Grow collection is pure poetry in motion, think fluid fabrics, ethereal florals, and silhouettes that whisper elegance. Inspired by summer’s slower rhythms and nature’s quiet beauty, these pieces are all about expressing grace with intention. It’s not just about looking good (though you will), it’s about feeling grounded, soft, and strong, like wearing a daydream that lingers.