Dubai launches new campaign to build awareness of Expo 2020

Dubai: The World Expo 2020 logo is about to get a makeover. The government has launched a new campaign aimed at raising awareness of Expo 2020 Dubai, which includes a competition to design a new logo for the event.

The trade fair, which Dubai won the bid to host on November 2013, will run from October 2020 to April 2021 at Dubai Trade Centre — Jebel Ali in the Dubai World Central area.

Starting Sunday, the UAE-wide community engagement campaign, called “For Everyone”, will familiarise the public with Expo 2020 and the history of World Expos through a series of interactive initiatives, as well as platforms where people can discuss the expo.

The campaign consists of an interactive art showcase that includes 21 sculptures designed by international artists, and that will be on display across the UAE.

Also, a design competition to create a new Expo logo will run from late March to April, with the winning logo unveiled on October 20. The competition is open to UAE nationals and residents.