Virat and Anushka unveil Dubai's hidden gems in a new tourism campaign
Dubai: Power couple Virat Kohli and Anushka Sharma are redefining travel with their debut joint campaign, “Dubai: Ready for a Surprise,” launched by Dubai’s Department of Economy and Tourism. The campaign, which officially premiered on YouTube, showcases the charm of these global icons as they explore a city filled with endless possibilities. The result is nothing short of extraordinary.
Far from the usual tourist trail, this campaign invites the world to experience Dubai through an emotional, intimate lens—where every corner holds a story, and every moment is a surprise waiting to unfold.
In their first-ever joint travel campaign, the couple steps beyond Dubai’s glittering skyline to uncover hidden gems, personalised experiences, and unforgettable moments. At the centre of it, all is a beautifully shot film that follows Virat and Anushka as they plan thoughtful surprises for each other—bringing out the city's charm through love, laughter, and exploration.
From tranquil mornings at AURA SKYPOOL, the world’s highest 360-degree infinity pool, to thrilling parasailing adventures above the coast, the film captures Dubai’s perfect mix of serenity and excitement. Viewers are also treated to scenes of culinary discovery, cultural treasures, and music that brings every experience to life.
This campaign goes beyond postcards and tourist checklists. It invites travellers to see Dubai through a personal, emotional lens. By highlighting meaningful, off-the-beaten-path experiences, “Dubai, Ready For a Surprise” shows that even in a city known for its wonders, there’s always something new to discover.
Launching on digital platforms and social media, the campaign is designed to resonate with audiences globally—providing a fresh perspective through the eyes of two stars who have made it personal.
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