Kim Kardashian's Skims store is finally coming to Dubai's Mall Of The Emirates — And here’s why I am excited

Dubai: Here’s the deal: we can argue until we’re blue in the face about Kim Kardashian — the woman who made curves fashionable again — cashing in on beauty standards with shapewear designed to keep your body in check. But love her or roll your eyes, she’s built a billion-dollar empire out of beige body stockings. And now, Skims is landing in Dubai.

No more plotting holiday shopping runs to the US or Europe just to snag that viral bodysuit. Skims is setting up shop in Mall of the Emirates, and it’s about time.

From the hoardings, this doesn’t look like a fleeting pop-up — it’s screaming long-term retail presence.

Expect the brand’s most iconic, neutral-toned pieces all under one roof: the sculpting bodysuits, the soft loungewear, and yes, the men’s collection too. Guys, get ready for everyday basics that somehow cost triple what you’d spend at Uniqlo — but feel good enough to justify it.

And then there’s the Seamless Sculpt Face Wrap. The beauty gadget nobody asked for, but everyone has an opinion on.

Imagine a beige balaclava-meets-headband that promises to “snatch” your jawline while making you look like an extra in Silence of the Lambs. Even Sir Anthony Hopkins couldn’t resist trolling it online — posting a video in one of those wraps and mumbling menacingly like Hannibal Lecter himself. Somewhere, Kim must’ve been torn between clutching her pearls and sending him a PR package.

Until now, the brand was only available here online through Ounass. But this marks Skims’ first physical store in the UAE — and in fact, the entire world. A very Kardashian move: debuting global retail with Dubai, the shopping capital of all shopping capitals.

Plus, I did a little digging (the things I do so you don’t have to), and let’s just say Skims shorts don’t come cheap. In the US, they start around the $40–$100 mark, but by the time they hit Dubai shelves, you’re paying a neat little markup for the privilege — think of it as the Kardashian surcharge. Not outrageous, but definitely enough to make you sigh while still swiping your card. Because really, who else are we trusting to keep our midsections in line?

Opening date? Still under wraps (pun intended). But the message is clear: Kim K’s empire has arrived. And whether you’re here for the comfort-led minimalist style or just the TikTok comedy of trying on a face wrap, this store is going to be impossible to ignore.

So yes, I’m excited. Because for once, the hype isn’t across the Atlantic — it’s right here in Dubai. And if nothing else, we’ll always have Anthony Hopkins in a Skims wrap.