Franklin Templeton marks 25th anniversary in the Middle East

Dubai: Franklin Templeton, one of the world’s largest global asset managers, is celebrating its 25th anniversary in the Middle East, highlighting its long-standing commitment to the region and its continuous growth and innovation with the launch of a brand campaign titled “Your trusted partner for what’s ahead”. Today, Franklin Templeton ranks as the top cross-border asset manager in the region.

Franklin Templeton has proudly maintained a strong presence in the Middle East for over two decades, having established operations in the UAE in 2000 and was amongst the first asset management companies to establish a presence in the Dubai International Financial Centre (DIFC) in 2004, a move that reflects its deepening roots and growing ambitions in the region.

The firm's long-term commitment is demonstrated by strong partnerships with leading institutional clients, family offices, and global and local financial institutions, enabling the delivery of relevant investment solutions.

With a heritage of serving the Middle East for 25 years, and the recent opening of our office in Riyadh, we are ideally positioned to provide a comprehensive suite of international, local, and Shariah-compliant investment solutions, tailored to serve a wide array of investor segments across the region.

"As Franklin Templeton proudly marks its 25^th anniversary in the Middle East, we're leveraging this significant milestone to reiterate our unwavering commitment to clients across the region. Our recently launched firm story, 'Your trusted partner for what’s ahead,' perfectly encapsulates our enduring journey and anchors a campaign that thoughtfully combines our narrative with core values that deeply resonate here: 'generations of trust and a commitment to the future.' To ensure broad and impactful reach, this campaign strategically leverages a variety of channels, including digital, social media, video streaming platforms, and Out-of-Home (OOH) formats,” said Balaaji Vaidyanathan, Director & Head of Marketing, CEEMEA at Franklin Templeton.

“The Middle East region has seen rapid and positive transformation and growth over the past 25 years, and we are extremely proud to be a trusted partner for our clients as their financial goals and requirements evolve over time. Our aim is to help clients build robust portfolios that can navigate market volatility", said Sandeep Singh, Head of CEEMEA and India. "We aspire to be a guiding light for investment excellence, offering a single gateway to navigate our extensive range of best-in-class capabilities. Over the years, we've consistently been at the heart of innovation and are dedicated to helping clients remain at the cutting edge of both markets and technology through a unique range of customization tools, technology and resources”.

“At Franklin Templeton, we had the privilege of witnessing the evolution of the region firsthand and contributing to it by promoting the region to a global audience, deploying long-term capital, expanding our local investment capabilities, and partnering with institutions that have shaped the region into one of the most sophisticated capital markets,” Singh concluded.