Egyptian Tourism Authority launches new campaign for Arab audience

Abu Dhabi: The Egyptian Tourism Authority launched a new campaign titled, ‘Misr Qariba’ (Arabic for Egypt Is Close) targeting Arab audiences, and will be launched at the Arabian Travel Market in Dubai.

The campaign aims to boost tourism to Egypt and bridge the distance between Arab countries.

The Authority also announced the opening of its new GCC headquarters in Abu Dhabi that will be operational in July 2015, and will oversee activities in the Gulf, Lebanon, and Jordan.