Abu Dhabi Tourism & Culture Authority plans its largest overseas promotion campaign

Abu Dhabi: Abu Dhabi’s tourism industry will hit the international road even harder next year with Abu Dhabi Tourism & Culture Authority (TCA) planning its largest overseas promotion campaign to date.

The campaign will see TCA participating in 24 trade exhibitions, and 13 road shows across 34 cities in 25 countries.

A TCA spokesperson said the authority is expanding its reach to new markets like Serbia, South Africa, Holland, and Azerbaijan. The countries planned have already shown potential outbound growth.