Harman House predicts 300% increase in sales

Dubai: Harman House, the retail and marketing arm of audio and infotainment company Harman Middle East, said it expects sales for the 2011 edition of the DSF to increase by 300 per cent.

Business intelligence group BMI estimates the UAE consumer electronics market was worth around Dh10 billion in 2010, up from 2009's Dh9.6 billion.

"Consumer electronics has become a key growth sector for emerging markets such as the Middle East characterised by a tech-savvy population and a strong tourism industry. This year's DSF will sustain the momentum of the popularity of technologies such as LED and Blu-ray in 2010, which meet consumer demand for electronic products offering enhanced connectivity, performance, speed, quality and convenience suiting their particular lifestyles. Harman House will unveil exciting and unique packages and offers to fulfil consumer needs that will definitely drive up our sales," said Amit Malani, President of Harman Middle East.

Positive outlook

The company is basing its positive outlook on the growing demand for premium home theatre systems influenced by strong flat screen sales in the UAE as well as the Dubai Chamber of Commerce and Industry's recent assessment that the Emirates remains a leading global consumer electronics market due to high domestic demand.

Harman House attributes rising sales of home entertainment sound systems and flat screens to growing consumer interest in 3D technology and feature-rich audio and visual products as well as significant price reductions.

This year, Harman House will focus on giving more value to the customer for each purchase of its bundle offers and promotions.

Customers will have the opportunity to redeem 10 to 50 per cent of the purchase value on any audio-visual product in the store and also receive exciting gifts.

Its latest home theatre systems that will be available in the price range of Dh2,500 to Dh5,000; the largest range of iPod/iPhone docking stations available in the price range of Dh449 to Dh2,499; and AKG headphones starting from Dh65 and going up to Dh1,000.

"The current demand for high-quality products featuring the latest technologies indicates that the electronics market has been able to achieve stability and is poised for further growth," he said.