Project Landmark reimagines future of service stations with world-first crypto experience
Dubai: Emarat, in collaboration with global cryptocurrency platform Crypto.com, has launched the first-ever crypto payment service at fuel stations across the Middle East and North Africa (MENA) region — marking a significant leap in the digital transformation of the energy and mobility sectors.
This pioneering initiative introduces seamless, secure, and contactless crypto payments at Emarat stations, offering customers a new era of convenience and financial flexibility. The partnership also unveiled the Emarat x Crypto.com Station — a groundbreaking model station and the first of its kind globally, developed under Emarat’s visionary Project Landmark.
More than just a fuel stop, the Emarat x Crypto.com station represents a bold redefinition of what a service station can be — a digitally integrated, customer-centric hub aligned with the UAE’s innovation-driven future. This strategic partnership sets a new regional benchmark in mobility, digital finance, and smart infrastructure.
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