etisalat to launch own range of telecom devices in Asia, Africa and Middle East

Dubai: etisalat will introduce its own range of telecommunications devices and handsets, which will be branded especially for etisalat and its subsidiaries.

The UAE telecom provider is looking to negotiate purchase contracts with international vendors and Own Equipment Manufacturers (OEMs) on behalf of its subsidiaries.

This strategy will provide great value for its consumers through lower-priced devices and promotional bundles.

etisalat will also negotiate retail agreements with global leaders in mobile phones and devices to maximize the purchasing power and provide maximum value for its consumers.

This ultimate objective of the strategy is to provide state-of-the-art-devices in packages to meet customers' needs and bring more added value and services to its markets at competitive prices.

This will help bring both high-end models and entry-level devices into reach of consumers across Africa, Asia and the Middle East.