Etisalat customers redeem Dh200m in points through rewards programme

Abu Dhabi: Over Dh200 million worth of reward points have been redeemed by members of the Etisalat Rewards Programme since its inception in 2008, the telecom operator said on Monday. Currently, the programme has over 1.23 million registered services subscribed to. With over 750,000 members registered for the programme, it is the UAE’s largest loyalty programme in terms of member base, etisalat stated.

The programme rewards its members on their total relationship with Etisalat by connecting all their accounts, thus earning points on all Etisalat services they use including Wasel prepaid, postpaid, landline and eLife.