Dubai World Trade Centre gets a network overhaul done ahead of Gitex 2021

Dubai: The tech firm Extreme Networks has completed a large-scale network overhaul at Dubai World Trade Centre (DWTC), increasing the capacity within Dubai’s premier exhibitions’ venue tenfold. As a result, DWTC can now offer a variety of next-gen applications, including media displays and contactless engagement technologies, more robust security and improved health and safety measures.

“We have risen to this opportunity to deliver on Dubai World Trade Centre’s mission of being a world-leading venue for conferences, exhibitions and events and providing a world-class business networking platform with integrated end-to-end services,” said Farid Farouq, Vice-President, IT, Procurement and Contracts, Dubai World Trade Centre.

With the help of the additional capacity, DWTC will gain greater visibility on traffic patterns, congregation areas, concessions traffic and overall app usage throughout its events. These will allow them to optimize venue operations and provide more personalized experiences for all attendees.

Key benefits

“The Dubai World Trade Centre is demonstrating how the events industry can emerge stronger and more resilient following the pandemic by leveraging technology to help them broaden their reach and innovative services,” said Maan Al-Shakarchi, Regional Director META, Extreme Networks.