The Little Things shines at Wonder District, expanding footprint in Saudi Arabia

The Little Things, a brand specializing in figures, toys, and nostalgic collectibles, is participating in the Wonder District event in Jeddah from November 11 to December 14. This 34-day celebration, located off King Abdulaziz Road, is a dynamic addition to the Makkah region's burgeoning entertainment scene. The Little Things has secured two vibrant booths at the event, catering to its target audience, including passionate anime enthusiasts in Jeddah. This participation aligns with the brand’s strategic expansion plans as it explores opportunities in the Saudi market and prepares to open a store in Riyadh.

The Wonder District offers a unique platform for The Little Things to engage with its audience while gathering valuable insights about the region. The brand's colorful booths—dedicated to toys and figurines—aim to captivate Saudi audiences and enhance its understanding of this active sector. Through this month-long participation, The Little Things is deepening its presence in Saudi Arabia, strengthening connections with local communities and enthusiasts.

This initiative reflects the brand’s commitment to growth and aligns with the objectives of Vision 2030, which seeks to elevate the entertainment sector as a key driver of economic growth and tourism. Speaking about the event, Hassan Tamimi, CEO of The Little Things, said, “Our presence at the Wonder District in Jeddah marks a significant milestone as we step into the Saudi market. This vibrant sector offers immense potential, and we are thrilled to bring joy to families and fans with our distinctive collection of toys and figures. We are honored to participate in an event of this scale, which provides an invaluable platform to reach a broader audience and establish a strong foothold in this dynamic region.”

The Wonder District has become a bustling entertainment hub, drawing large crowds eager to explore its diverse experiences. Featuring cutting-edge technology and appealing to all age groups, the event has successfully engaged families and youth alike. For The Little Things, this vibrant pop-up venue has been an exceptional opportunity to showcase its unique offerings and strengthen ties with the growing anime enthusiast community. The event’s energetic atmosphere has enabled the brand to expand its reach, enhance its market presence, and build lasting relationships within the Saudi market.