Carrefour operator taps big data to study consumer buying behavior

Dubai: UAE’s Majid Al Futtaim, which operates the French hypermarket chain Carrefour in the Middle East, has launched a customer insight platform. The new platform will enable Majid Al Futtaim to gain a deeper understanding of its customers and allow it to make store-level decisions based on shoppers’ needs.

The programme, which is powered by UK-based consumer data science firm Dunnhumby, provides key category insights that enable retail teams to monitor and act on performance trends with “speed and precision”, driving incremental sales growth and loyalty, Majid Al Futtaim said in a statement.

Suppliers will also have access to these insights, which is based on the shopping behaviours of Carrefour’s customers across seven markets in the region, the statement added.

“As part of our long-term vision, this partnership will enable Carrefour to take a truly data-driven, ‘customer-first’ approach, ultimately delivering a more relevant customer experience,” said Miguel Angel Povedano, Chief Commercial Officer of Majid Al Futtaim – Retail.

“Dunnhumby Shop will support the transformation of Carrefour data into an insights platform, enabling suppliers to collaborate more effectively with Majid Al Futtaim on delivering a better shopping experience for loyal Carrefour customers,” said Guillaume Bacuvier, Chief Executive Officer of Dunnhumby.