BloomingBox – growing within the gifting space

Dubai: Leading UAE online gifting destination, BloomingBox, founded in 2018 by entrepreneurs Tariq Abu Samra and Jaya Arunasalam, has witnessed immense growth within the digital gifting industry since the beginning of their venture. With online gifting growing in popularity over recent years, BloomingBox reports the sales of a total of 55,000 gifts in 2020, compared to 4,000 in 2018. While brand awareness and solid marketing strategies have played an important part in business growth, BloomingBox have maintained a loyal following from customers that consider the brand as their ‘go-to’ destination for gifting, and have seen an influx of new customers that are looking for the ideal gifting outlet.

The popular gifting platform features a diverse range of products to suit any occasion or celebration, including elegant flowers, cakes, plants, chocolate boxes, home items and more. With same-day delivery to its customers in Dubai, the brand has also worked with a number of renowned international brands and events for customized projects.

BloomingBox has also gained recognition for its quality offering, and meticulous attention to detail – all the way from the packaging and branding to its service and variety of products.

Tariq Abu Samra, Co-founder of BloomingBox, said: “The popularity of the online gifting space and increase in sales has been a significant indicator that this industry has seen immense growth over the years. A critical priority for us has been to continuously innovate when it comes to our product offering, while ensuring we provide customers with a seamless experience. We thrive on being able to provide unique gifting solutions and ultimately, to provide happiness.”

With dedicated themed collection drops for important occasions, including UAE National Day, Valentine’s Day and the Festive season; behind the scenes, BloomingBox has a team of artisans that have an eye for detail and provide a unique touch of design to every single product that is sent out. With most of the brands’ flower assortments, customers are able to select the size, box colour, personalise their message to the receiver and select from a variety of elegant add-ons.

Jaya Arunasalam, Co-founder of BloomingBox, commented: “While we launched our business back in 2018, we are grateful to be able to provide customers with an alternate option to physical gift buying, especially over the last challenging year. Additionally, we love playing an important part in making people happy. This on its own is a great honour for us.”

In 2021, BloomingBox will be expanding its headquarters for the third time since opening, signifying the high-demand and space required to maintain operations.